Who we are
Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 70 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job Description
- Define a regional media planning strategy across top funnel media channels for a select of markets in EMEA across offline environments
Define & lead media planning, buying together with the central team and countries’ Marketing Managers
Prepare efficient media strategies that are measurable and scalable
Work with local media partners to implement global media guidelines set by HQ
Establish cross-functional relationships internally at Glovo and externally with media partners / media vendors
Contribute to the global media measurement plans aimed at gauging and optimizing media performance across offline channels
Qualifications
- Minimum of 5 years of solid media planning, buying and execution across top funnel media (TV, OOH, OTT, connected TV, etc.) in a top tier media agency or an in-house company (preferably FMCG)
Minimum 3 years of solid technical TV planning and buying experience
Proven experience defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
Proven experience working on top funnel cross-screen measurement solutions (TV or other offline media)
Proven track record of managing relationships with agencies, delivering feedback and working under tight timelines
Analytical mindset and comfortable dealing with high growth and complex business challenges
A deep understanding of paid, owned and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs
Proficient in English
Great interpersonal & influencing skills
EMEA experience
Worked on Direct Response clients and used Direct Response tools
Understand Media Inflation and mitigation tactics